SELECTED WORK / 06

Visual
Identity.

Distinctive identities that connect an organization’s story to the places, materials, and experiences where people encounter its brand.

Explore the projects

IDENTITY IN ACTION

One idea.
Many applications.

A visual identity is more than a logo. These two projects show how DVI develops recognizable creative systems and adapts them across business communications, promotional campaigns, signage, and real-world environments.

CASE STUDY 01 / COMPLETE BRAND DEVELOPMENT

Belle City Amusements

A recognizable identity across the midway and beyond.

01 / 02

Belle City Amusements ticket booth with coordinated branded flags

The project

A long-established amusement company with a broad range of guest-facing touchpoints—from ticketing and ride information to corporate correspondence and milestone celebrations.

DVI's role

DVI created and applied a cohesive visual system across company branding, a 75th-anniversary design, business materials, guest services graphics, ticketing environments, promotional flags, and ride safety signage.

Core identity

Belle City Amusements 75-year anniversary identity — Anniversary mark

Belle City Amusements guest services and ticketing graphics in use — Guest-facing branding

Belle City branded business card concepts — Business cards

Belle City guest service signage concepts — Guest information signage

Belle City ticket booth and flags — Ticketing environment

Supporting materials also include business cards, stationery, and operational signage. Additional project details can be explored below.

CASE STUDY 02 / FESTIVAL IDENTITY

Boots & Bikinis Country Fest

A festival identity brought to life at Cedar Beach Oasis.

02 / 02

Installed fence graphics at Cedar Beach Oasis featuring festival and venue branding

The project

Boots & Bikinis Country Fest required a distinct festival identity that would carry across promotional materials, attendee merchandise, and the physical event environment at Cedar Beach Oasis.

DVI's role

DVI developed the festival logo and visual materials, including posters, artist graphics, banners, flags, merchandise, wristbands, and large-scale fence graphics. DVI also created the Cedar Beach Oasis venue identity, shown alongside the festival branding.