Dave Ventures Incorporated

SELECTED WORK / 06

Event
Branding.

Distinctive graphics designed for the real-world structures, sightlines, and energy of fairs, festivals, and events.

Explore the projects

IDENTITY IN ACTION

Every space.
A different solution.

From compact food stands to expansive illuminated concessions, DVI develops creative graphics that respond to the physical structure and event setting. These projects show multiple concepts produced for the same client, each with its own visual requirements.

CASE STUDY 01 / ADAPTABLE CONCESSION GRAPHICS

Gourmet Gluten Free

One recognizable identity. Different stands and event environments.

01 / 02
Gourmet Gluten Free concession stand illuminated at dusk, with pink structural lighting and coordinated blue and pink graphics
Large-format concession graphics on an illuminated outdoor installation

The project

A single food concept needed to maintain its identity across multiple concession structures, from a compact outdoor stand to a large indoor installation and an illuminated fairground setup.

DVI's role

DVI designed the graphics and prepared artwork files tailored to each stand configuration, including overhead signage, fascia panels, food photography layouts, counter graphics, and menu-related visuals. Production and installation were handled separately.

Gourmet Gluten Free large indoor concession installation with wraparound blue and pink graphics
Large indoor configuration
Gourmet Gluten Free compact concession stand with coordinated menu and fascia graphics
Compact outdoor configuration
Gourmet Gluten Free illuminated fairground concession at twilight
Illuminated event presentation

Actual photographs show DVI's graphic designs in use across three different stand configurations.

CASE STUDY 02 / MULTI-CONCEPT CONCESSION DESIGN

Custom Concession Concepts

Different food concepts. Distinctive creative treatments. One client relationship.

02 / 02
Curly's deep fried cheese curds concession with bright illuminated graphics at a crowded nighttime fair
Curly's concession graphics photographed during a busy nighttime fair

The project

Multiple concession concepts for the same client required individual visual treatments, each suited to its menu, stand dimensions, viewing angles, and event setting.

DVI's role

DVI created custom graphic designs and supplied artwork files for the concession presentations, adapting typography, imagery, and color to each concept. DVI did not manufacture the signage or install the graphics.

Mr. Potato loaded baked potato concession with large orange lettering and food photography
Mr. Potato — bold product-led branding
Deep Fried Pickles stand featuring yellow and green illustrated signage
Deep Fried Pickles — character and product graphics
Walking Taco branded concession tent design presentation in red, yellow and green
Walking Taco — illustrative tent presentation

Curly's, Mr. Potato, and Deep Fried Pickles are actual installation photographs. Walking Taco is an illustrative presentation of the design, not a documentary photograph.

CONTINUE EXPLORING

Discover more of
what we do.

Explore another category or return to the full Services overview.

Event BrandingViewing now
Flags & SignageView pageBusiness & Leadership ConsultingView pageCustom Apparel & HeadwearView pageIndustry ExperienceView pageVisual IdentityView page
Return to Services

LET'S CONNECT

Have an event branding project in mind?

Tell us what you're building. We'll start by listening to your goals.

Start a conversation